◆ Objectives

• Keep members informed about ongoing and upcoming activities.
• Strengthen community engagement and participation.
• Highlight organisational objectives and achievements.
• Attract new members, partners, and supporters.
• Build visibility for the Black World brand locally, nationally, and globally.

◆ Key Audiences

• Members – existing participants who need regular updates.
• Wider Black community – individuals, families, youth, elders, entrepreneurs.
• Stakeholders & partners – funders, local authorities, NGOs, businesses.
• General public & allies – those interested in Black heritage, culture, and empowerment.

◆ Key Messages

Black World is a hub for cultural celebration, empowerment, and progress. We run activities that strengthen identity, heritage, education, and community well-being. Participation, partnership, and support are welcome and needed. Our objectives are rooted in community growth, unity, and self-determination.

◆ Communication Channels

• Website (blackworld.org.uk) – central hub with news, calendar of events, resources.
• Email newsletters – bi-weekly or monthly updates.
• Social media – Facebook, Instagram, Twitter/X, LinkedIn, TikTok.
• WhatsApp / Telegram groups – direct instant updates.
• Printed flyers & posters – at community centres, churches, schools, events.
• Community radio & podcasts – interviews and announcements.
• Local press & partner bulletins – collaborations to widen reach.

◆ Communication Activities

• Monthly Newsletter: roundup of events, activities, achievements.
• Weekly Social Media Updates: promotion, highlights, photos, videos.
• Quarterly Community Forums: briefings on progress and objectives.
• Event-Specific Campaigns: major festivals, training workshops, conferences.
• Impact Stories: share case studies/testimonials of success.
• Annual Report: showcase objectives achieved, future goals, impact.

◆ Content Plan

• Events & Activities: promotion + coverage + highlights.
• Objectives & Vision: progress toward strategic goals.
• Spotlight Features: member stories, Black-owned businesses, youth initiatives.
• Educational Content: history, heritage, cultural awareness pieces.
• Calls to Action: membership drives, volunteering, donations, partnerships.

◆ Timeline

• Weekly – Social media posts, WhatsApp updates.
• Bi-weekly – Email bulletin (short highlights).
• Monthly – Full newsletter, website updates.
• Quarterly – Forums/meetings with community.
• Annually – Annual report and year-end vision statement.

◆ Responsibilities

• Communications Officer / Lead Volunteer – manages all comms.
• Content Contributors – staff, volunteers, members provide updates.
• Design & Media Team – graphics, videos, event coverage.
• Community Ambassadors – spread word in churches, businesses, schools.

◆ Evaluation

• Track email open rates and social media engagement.
• Collect community feedback via surveys and forums.
• Monitor event attendance linked to communication campaigns.
• Adjust strategy quarterly based on insights.